This is where we where we dig in and learn everything there is to learn about the client as well as outside forces. In addition to conducting a competitive analysis we also examine the culture of the organization, short & long term goals, product or service line performance, etc. We work closely with client throughout this immersion phase.
We take great pride in thinking outside the box to develop individualized media plans that will maximize impact. Planning stage is where the media goals and objectives are determined to ultimately measure effectiveness of the media campaign.
Harrison Media has the latest in media software and subscribes to Nielsen Television Data, Scarborough Research, and Arbitron Radio Ratings. Harrison Media has also contracted with DoubleClick enabling us to provide our Clients with accurate, in-depth online metrics.