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MARKET RESEARCH

This is where we where we dig in and learn everything there is to learn about the client as well as outside forces. In addition to conducting a competitive analysis we also examine the culture of the organization, short & long term goals, product or service line performance, etc. We work closely with client throughout this immersion phase.

MEDIA PLANNING

We take great pride in thinking outside the box to develop individualized media plans that will maximize impact. Planning stage is where the media goals and objectives are determined to ultimately measure effectiveness of the media campaign.

MEDIA TRACKING

Harrison Media has the latest in media software and subscribes to Nielsen Television Data, Scarborough Research, and Arbitron Radio Ratings. Harrison Media has also contracted with DoubleClick enabling us to provide our Clients with accurate, in-depth online metrics.

IMPLEMENTATION & MAINTENANCE

Our attention to detail is second to none! All media secured is closely monitored to ensure that correct ad ran at negotiated rate. Post analysis and metrics are provided for all campaigns. We also make it a point to obtain Added Value with each dollar placed.